When it comes to buying decisions, the WAY buyers make their choices is new. Here’s why the Yellow Page Directory doesn’t carry the influence it used to. And it will be less of a factor from now on.

• Buyers are less trusting and more willing to shop around
• Availability of Internet Yellow Pages
• Expanded options and more ways to find them
• Aging population who use the Yellow Pages differently than
  young people
• Development of unique, narrow niches and specialties
• More choices for a “better deal”
• Increased immigrants and those from other cultures, unaccustomed
  to Yellow Page use
• Larger cities with multiple directories, rather than one large one
• Specialized directories—like ethnic, non-English, women, minority,
  business to business
• Local search, whereby the search engines locate suppliers by zip
  code, state, city, etc.

Yellow Page Smarts shows how to take advantage of these changes in buyer preferences.

Buyers Prefer Local Search by Internet Search Engines