Consider which Headings are Growing Fastest

Changes in consumer interest and buying behavior is reflected by the fact that growth in some headings outpaces the growth in others. These two tables are based on the percentage of growth between 1999 and 2001 (the latest year available).

Such information matters to you because it is effecting your business, whether you notice it or not. Are you in sych with changing trends or being left behind? What has worked in the past with Yellow Page advertising is not working as well any more. Don’t be caught flat-footed. You need an ad strategy that pulls you ahead of the competition. Being informed about industry statistics and demographic trends minimizes the guesswork.

The information is provided courtesy of Yellow Pages Integrated Media Association (YPIMA)

Fastest-Growing Headings by the Amount of Revenue

Fastest-Growing Headings - by Amount of Revenue           (in this order)                       % of Growth
1.	Garden and Lawn Equipment	29%
2.	Landscape	28%
3.	Plumbing Contractor	26%
4.	Storage	21%
5.	Carpet/Rug Cleaning	20%
6.	Internet	20%
7.	Windows	20%
8.	Cellular Telephones	20%
9.	Loans	19%
10.	Cable TV	18%

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Fastest-growing Headings by the Number of References

Fastest-Growing Headings - by Amount of Revenue           (in this order)                       (in millions)
1.	Computers - Software	84
2.	Retirement Homes	83
3.	Internet Services	80
4.	Bail Bonds	67
5.	Siding Contractors	60
6.	Computer Service & Repair	57
7.	Mortgage & Real Estate Loans	53
8.	Motorcycles	42
9.	Real Estate	35
10.	Schools - Business & Vocational	33

        See list of  Headings Used the Most