Yellow Page Categories Used the Most

A few of the Yellow Page headings get most of the traffic. Other headings draw a lot fewer viewers. Yet the rates to be listed are the same in all the headings. Making every possible effort to stand out from the crowd is the only way to make those dollars pay off.

Is your business on this list? What percentage of your new business actually finds you from the Directory? Such answers should play a role in deciding how much you should spend for Yellow Page advertising.

Top Yellow Page Headings (in this order) Heading References in Millions
1.	Restaurants	1247
2.	Physicians & Surgeons	1149
3.	Automobile Parts - new & used	600
4.	Automobile Repairing & Services	522
5.	Pizza	449
6.	Automobile dealers - new & used	297
7.	Attorneys/Lawyers	282
8.	Beauty Salons	268
9.	Hospitals	268
10.	Dentists	263
11.	Insurance	262
12.	Department Stores	217
13.	Plumbing Contractors	215
14.	Banks	187
15.	Veterinarians	173
16.	Theaters	167
17.	Florists - retail	166
18.	Airline Companies	151
19.	Hotels	141
20.	Hardware - retail	131
21.	Lumber - retail	120
22.	Tire Dealers	114
23.	Real Estate	112
24.	Atomobile Renting & Leasing	110
25.	Pharmacies or Drugstores	99
26.	Churches	94
27.	Furniture - retail & non-specific	87
28.	Grocers - retail	83
29.	Rental Service - Stores & Yards	78
30.	Carpet & Rug Cleaners	74
31.	Appliances - HH - Major Dealers	70
32.	Glass - auto, plate, window	69
33.	Electric Contractors	67
34.	Schools - academic, secondary, elementary	65
35.	Contractors - General	64
36.	Government Offices - US	63
37.	Travel Agencies	62
38.	Taxicabs	62
39.	Sporting Goods - retail	60
40.	Roofing Contractors	58
41.	Dry Cleaners	58
42.	Book Dealers - retail	56
43.	Optometrists O.D.	56
44.	Heating Contractors	56
45.	Pet Grooming	56
46.	Computers - dealer	55
47.	Motels	55
48.	Automobile Wrecking	4
49.	Building Materials	54
50.	Government Offices - city, village, township	54
51.	Appliances - HH - Major - Service & Repair	54
52.	Golf Courses - Public	52
53.	Landscape Contractors	52
54.	Home Improvements	50
55.	Pet Shops	48
56.	Pest Control Service/Exterminators	48
57.	Automobile Body Repairing & Painting	48
58.	Government Offices - state	48
59.	Photographers - portrait	47
60.	Electronic Equipment & Supplies - Dealers	46
61.	Movers	45
62.	Carpet & Rug - dealer	44
63.	Motorcycles & Motor Scooters - Dealers	42
64.	Office Supplies	41
65.	Videotapes & Discs - Renting & Leasing	40
66.	Printers	39
67.	Chiropractors, DC	39
68.	Lawn Maintenance	39
69.	Child Day Care Centers	38
70.	Service Stations - gasoline & oil	38
71.	Television - cable, CATV & Satellite	37
72.	Locks & Locksmiths	37
73.	Apartments	37
74.	Air Conditioning Contractors & Systems	36
75.	Nursing Homes	35
76.	Transmissions - automobile	35
77.	Air Conditioning Equipment & Systems - repair	34
78.	Television & Radio - service & repair	34
79.	Fence	33
80.	Paint - Retail	33
81.	Nurseries - plants, trees, etc.	32
82.	Schools - academic, colleges & universities	32
83.	Clinics	32
84.	Plumbing Fixtures & Supplies - new, retail	32
85.	Employment Agencies	31
86.	Bicycles - dealer	31
87.	Government Offices - county	30
88.	Jewelers - retail	30
89.	Painting Contractors	30
90.	Towing - automobile	29
91.	Windows	29
92.	Newspapers	29
93.	Bus Lines	28
94.	Truck Renting & Leasing	28
95.	Shoes - retail	28
96.	Mufflers & Exhaust Systems - engine	27
97.	Tree Service	27
98.	Bakers - retail	27
99.	Computers - Service & Repair	27
100.	Mortgages	27

Source: Yellow Pages Integrated Media Association (YPIMA)

See other useful Yellow Page Statistics