The Business Card Book
What your business card reveals
about you… and how to fix it

What does your card REALLY say about you?

Weighing in at two pounds, this is the most complete book about business cards around (500 pages, 250 actual examples). Widely considered the “Bible” on making your card work harder for you. It was offered by Doubleday Business Book Club and the MacUser’s Book Club.

Your card is expected to locate customers like a heat-seeking missile, then impress the dickens out of them so they hurry on down and deposit their money in your hands. At the same time it acts as a combination of a billboard, brochure,
ad, and calling card. No small achievement for
a little scrap of paper.

It’s your stand-in when you aren’t present—the handshake you leave behind. Your card is often all that people have to remember you by. By the time you create an effective card for yourself, you’ve also had to figure out a lot of other things necessary to make your business fly. The book takes you through the process of getting there with style.
    Contents at Bottom of page

It's not just about business cards. The same information—how you send unintended signals that build or destroy confidence in you—applies to your ads, letters and website. Your card is simply the smallest example of your message.

$17.95 (+ $5 s&h in the US) by credit card or PayPal (shipped by priority mail)

Decode Your Card  Whether or not you buy the book, consider getting an in-depth evaluation of your current card at the Clinic. You’ll discover how to make it work harder than it ever has before. And send just the right signals.

What others have said about the book—

“Devoting an entire book to the subject of business cards may well strike you as odd. Yet the very first thing almost everybody does when they go into business is get business cards. I wonder how many millions of dollars are spent each year on these little paper rectangles—with no thought given to making them effective, making them earn their keep. Here’s a fascinating book about a taken-for-granted part of commerce.”
      Dan S. Kennedy, Author, How to Succeed in Business by Breaking all the Rules    http://www.dankennedy.com

“O-B-S-E-S-S on your card. Start by reading The Business Card Book by Lynella Grant.”
      Tom Peters, Author, In Search of Excellence       http://www.tompeters.com

“The giving and taking of business cards has, unfortunately, become a trite gesture in American business. Your card should be your ambassador, representing the quality and type of service you give to your clients. It should be creative, provide valuable information and be handled with the same respect you give those who receive it.”
      Tom Hopkins, Master Sales Trainer, How to Master the Art of Selling  http://www.tomhopkins.com

Contents

I—The body language of your business card—discover your silent ambassador
 1.  Create potent impressions that establish your identity
 2.  Decode visible and invisible messages on cards
 3.  Tell who you are and what you do
 4.  Build customer confidence with expertise and slogans
 5.  Display your addresses and telephone numbers—
      if you tell them how, they will call


II—Build a better business card—create a silent ambassador
 6.  Consider the card as a whole
 7.  Explore other uses for cards and the role of computers
 8.  Work with design and designers
 9.  Make choices galore—infinite alternatives
10. Transform your card—step by step assembly & make-overs
11. Extract the best from your printer


III—Put your card to work—make your ambassador shout
12. Get your card out there—sales, networking & trade shows
13. Organize and follow up with the cards you receive
14. Launch your card internationally
15. Decode our culture and history through business cards