The Business Card Book—What your business
card reveals about you… and how to fix it

Weighing in at two pounds, this is the most complete book about business cards around (500 pages, 250 actual examples). Widely considered the “Bible” on making your card work harder for you.

    Devoting an entire book to the subject of business cards may well strike
you as odd. Yet the very first thing almost everybody does when they go
into business is get business cards. I wonder how many millions of dollars
are spent each year on these little paper rectangles—with no thought given
to making them effective, making them earn their keep. Here’s a fascinating
book about a taken-for-granted part of commerce.”
      Dan S. Kennedy, Author, How to Succeed in Business by Breaking
      all the Rules    http://www.dankennedy.com

Your card is expected to locate customers like a heat-seeking missile, then impress the dickens out of them so they hurry on down and deposit their money in your hands. At the same time it acts as a combination of a brochure, advertisement, billboard and calling card. Not a small achievement for a little scrap of paper.

It’s your stand-in when you aren’t present—the handshake you leave behind. Your card is often all people have to remember you by. By the time you create an effective card for yourself, you’ve also had to figure out a lot of other things necessary to make your business fly. The book takes you through the process of getting there with style.