When your Yellow Page ad and website mesh
   you get more business from each of them

The Yellow Page directory was the first search engine
     It was low tech. But it served the hometown communities, where people lived and spent their money, very well. It still does, but it’s not the only game in town anymore. An increasing percentage of customers are Internet savvy. So when they want answers about product availability they go online—even if they intend to buy close to home. 70% use the Internet before they buy from local merchants or service providers  How search engines build hometown sales

Your Yellow Page ad isn’t all you need to attract buyers anymore
     Directory usage is declining, and will continue to do so. It’s risky for an enterprise to rely just upon the Yellow Page directory for new business. Instead, get more mileage from that ad when it supports your online promotional strategy—like Internet Yellow Pages (IYP). Even a small operation, that does 100% of its business locally, needs to find ways to be visible using a combination of offline (traditional) and online methods.

    Buy the book that shows how to capture even
    more buyers—while reducing monthly directory
    charges at the same time. Even if you don’t have a
    website or know the first thing about the Internet.
    Yellow Page Smarts—Make more money from
    your directory ad in tandem with your website
       PDF format ebook   Instant download  140 pages
     Don’t wait until it’s ad renewal time to act

"WOW! I went head to head with my Yellow Pages rep. He did everything you said he would to get me to spend money on a “better listing” – fear, stats, and a condescending attitude! But I was ready and NOT intimidated. Thanks Lynella! Yellow Page Smarts saved me a lot of money that I can use for other advertising."
     —Ann Bivins, Las Vegas  702-870-4400   800-892-0157
     geotargetsearch.com

“Brilliant! I loved the idea of using a Yellow Pages ad in harmony with a website. There is a ton of useful information in this wise, practical book. Get this and use it.” —Dr. Joe Vitale, President, Hypnotic Marketing, Inc.       www.MrFire.com

The way customers decide whether to buy has changed—
Here’s why

Stop considering your Yellow Page ad all by itself
     It needs to express your uniqueness in a way that matters to buyers—and sets you apart from the competition. But it’s only one of the ways that people can find you. And more of them go to the Internet before spending their money. Cover all your bases so you’re exposed to ready buyers.

Get more bang for your directory expense buck
     Like most business owners, you must wring maximum value from every promotional dollar spent. Doing that requires you to move past treating your Yellow Page ad like a separate, all-by-itself way to attract new customers. It’s not. Your Yellow Page advertising should work together with the rest of your marketing efforts. And it needn’t be expensive or difficult to do so.

Discover smarter ways to attract new business when you combine your Yellow Page ad with online methods. A business gets the best of both when it meshes low-tech (Yellow Pages) and high-tech (online) methods. And it’s not tricky or expensive, either.

Local Search brings more customers your way

Local Search exposes even the smallest business to the whole world
     It is a hybrid development that lets any business, anywhere, gain from a relevent Internet presence. The search engines only deliver lists of businesses within a specific area. So a business doesn’t get lost among millions of websites based elsewhere. And an owner doesn’t need to have any technical expertise (or even a website) to ride that trend.
     Local Search brings local businesses and the Internet together in a way that customers like. They are already aboard—about 36% of searches are for local search, and that number keeps growing. This site shows small and mid-sized businesses to benefit from it—without major expense or inconvenience.